For Fabin Arabia, we brought a fresh twist to their menu by introducing the unique “Lays Shawarma” concept. Customers could choose any Lays flavor, and we would create a custom shawarma wrapped in that flavor’s essence. This one-of-a-kind campaign, launched for the first time in Varkala, was boosted by a collaboration with a popular influencer, drawing significant attention and excitement from both locals and tourists. It was a flavorful fusion that made waves in the region, blending creativity with culinary delight.