The client
ModDwell launched with a clear ambition: to bring new ideas to glass products for homes, commercial spaces and architecture. As a new name in an established industry, it needed to be noticed quickly and to turn that attention into enquiries.
The challenge
Customers already had suppliers they knew. ModDwell needed more than visibility: a first impression memorable enough to make people consider switching, and enough qualified leads to build a client base from scratch.
The launch: #SwitchtoModDwell
We built the launch around one idea and one call to action: switch to ModDwell. The campaign ran on Meta (Facebook and Instagram) for its reach and precise targeting.
- Targeted Meta ads. Ads showed ModDwell’s glass solutions in real homes and commercial spaces to the people most likely to be planning a project.
- Built for leads. Every ad was optimised for lead generation, with visuals, targeting and copy tested and tuned throughout.
- One rallying message. #SwitchtoModDwell gave the campaign a consistent voice and gave prospects a simple reason to act.
After launch: one identity and an always-on lead engine
Once the brand was established, we unified ModDwell’s identity across five platforms, automated the inbox so every enquiry gets a fast reply, and set up an always-on lead engine. It has delivered 2,810 leads at an average of ₹119 each (figures from Meta Ads Manager).
The outcome
The launch campaign produced 19,000 leads on ₹10 lakh of ad spend and introduced ModDwell as a credible name in glass solutions. The lead engine since keeps a steady flow of enquiries coming at a known cost.