Challenge: Breaking Through the Noise of a Competitive Market

Entering a well-established and highly competitive industry, Moddwell faced the challenge of making a memorable first impression on potential customers. Their goal wasn’t just visibility—it was impactful visibility that would resonate with their target audience. They needed a campaign that would capture attention, inspire action, and ultimately position ModDwell as a top choice for glass solutions. The client was also focused on fast results and needed a measurable strategy to fuel early growth.

Our Strategy: Launching the #SwitchtoModDwell Campaign

To create an impact and gain quick traction, we leveraged Meta’s advertising platforms, known for their vast reach and precise targeting. The campaign we designed was centered around a simple, yet powerful concept: #SwitchtoModDwell. This messaging was created to drive awareness of glass as a versatile material and to associate Moddwell with transformation and innovation. We wanted to encourage the audience to consider glass solutions for any project and make Moddwell the brand that could bring that vision to life.

The #SwitchtoModDwell campaign presented glass not only as a functional material but as a stylish, transformative solution for a variety of spaces. Whether for enhancing interiors or architectural statements, Moddwell was positioned as the brand that could make the switch to glass seamless and impressive.

Campaign Execution: Combining Precision with Creativity

Our approach for the #SwitchtoModDwell campaign was a blend of performance marketing and engaging creative strategies designed to connect with Moddwell’s audience.

1. Meta Ads for Targeted Reach: Using highly targeted ads on Meta platforms, we showcased the unique applications of Moddwell’s glass solutions across residential and commercial settings. Each ad featured sleek visuals and copy that spoke directly to the transformational qualities of glass.
2. Performance Marketing Focus: We implemented a performance-focused strategy that ensured each ad was optimized for lead generation. By using a mix of captivating visuals, precise targeting, and strategically crafted messaging, we maximized the campaign’s effectiveness and lead potential.
3. #SwitchtoModdwell as a Rallying Message: The #SwitchtoModdwell slogan became the campaign’s core, a call to action for those considering glass in their projects. Through consistent messaging and a bold brand voice, we reinforced the idea that Moddwell was the ideal choice for anyone looking to “switch” to glass for their next project.

Results: Turning Strategy into Success

The #SwitchtoModdwell campaign delivered impressive results, demonstrating the power of a well-planned strategy:

• 19,000 Leads Generated: By the end of the campaign, Moddwell received 19,000 qualified leads, giving them a strong initial client base and opportunities for follow-up.
• 10 Lakh INR Ad Spend: With a carefully managed budget of 10 lakh INR, we maximized every rupee to ensure optimal engagement and quality lead generation.

Brand Awareness Established: The campaign successfully introduced Moddwell as a prominent player in the glass solutions industry. Moddwell quickly gained recognition, positioning them as a credible and innovative choice for glass solutions.